Why WhatsApp beats email
Open rates above 90%, reply rates that dwarf email, and a channel South Africans already use daily. For lead nurturing, nothing else compares right now.
The integration map
Meta Ads → WhatsApp click-to-chat → verified API → CRM tag → automated nurturing sequence → handoff to sales. All observable, all measurable.
What to avoid
Unverified numbers, broadcast spam, and broken opt-outs will get you banned. Do it properly, or not at all.
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